Privacy Policy

Last updated: July 8, 2026

When you shop with Bait Sure, we collect a little info to get your lures to your door and keep things running smoothly — nothing sneaky, nothing sold to strangers. Here's exactly what we collect, why, and the control you have over it.

1. What we collect

Contact details — name, email, shipping address, phone, so we can send your order and updates.
Payment info — handled by our payment processors; we never store your full card number.
Order history — what you bought, so support and returns are painless.
Device & usage data — browser, IP, and how you use the site, gathered automatically.
Approximate location — to estimate shipping and show relevant offers.

2. How we collect it

Three ways: directly from you (at checkout or when you email us), automatically through cookies and similar tech, and occasionally from trusted third parties like our payment and shipping partners.

3. How we use it

Fulfilling and shipping your order, and handling returns.
Customer support and order updates.
Marketing emails and texts — only if you opt in, and you can leave anytime.
Analytics to make the site faster and better.
Advertising, so anglers who'd love our lures actually see them.
Fraud prevention and meeting our legal obligations.

4. Who we share it with

We share only what's needed to run the shop — never a data sale to random buyers. Partners include:

Payment processors (e.g. Stripe, PayPal) to take payment securely.
Shipping carriers (USPS, UPS, FedEx) to deliver your order.
Analytics providers (e.g. Google Analytics) to understand site usage.
Advertising platforms (Meta, TikTok, Google Ads) to reach the right anglers.
Email/SMS marketing services to send the updates you asked for.

5. Cookies

We use strictly-necessary, performance, functional, and targeting cookies. You can manage or clear them in your browser settings — just know that turning some off may make parts of the site behave oddly.

6. How long we keep it

Only as long as we need it — to fulfill your order, meet legal and tax requirements, and resolve disputes. After that, we delete or anonymize it.

7. Your rights

Depending on where you live (including under GDPR and CCPA), you may have the right to access, correct, delete, or port your data, object to or restrict processing, and opt out of marketing. Just email us and we'll take care of it.

8. Children's privacy

Bait Sure isn't for kids. We don't knowingly collect data from anyone under 13, in line with COPPA. If you believe a child sent us info, contact us and we'll remove it.

9. Updates to this policy

If we change this policy, we'll update the date at the top and, where required, let you know directly.

10. Contact

Questions about your data? Email support@baitsure.com and a real human will help.